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Publication Title | CROSS-CULTURAL COMPETENCY MODEL FOR DIGITAL NOMADS

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In case of Pedro things are a little bit different. “I try to comply with basic universal good manners. It really comes down to real life experience. I have met so many different cultures, so I have the idea how to behave so I don’t insult anyone.”
Maybe due to language barriers, and the fact that Czech people are shy and display distant behaviour, digital nomads see no reason to build relationships with Czech people. Digital nomads know that they will leave anyway, so they don’t interact with local Czech people very often. Nonetheless, digital nomads put a lot of effort into socializing. Thus, culture- specific knowledge is still important for their quality of life and work as well, in order to be able to socialize efficiently with other cultures. This will be discussed further in the Skills section.
Apparently, digital nomads are more oriented towards knowledge, which is connected with their entrepreneurship, rather than knowledge about a country and its culture. One reason for this might be the fact that digital nomads don’t get into contact with local culture. That might be caused by the nature of their business. Their businesses are location independent, thus the location where they are currently staying have minimal impact on their business. Therefore, the need to know the local system, information about cultural differences and local behaviour is not important, as they will soon leave for another destination. It is interesting to note, that Johnson, Lenartowicz and Apud (2006) in their cross-cultural competency model dedicate extensive space for the knowledge dimensions. However, in reality of digital nomads this dimension is the least important.
4.2.Skills
Skills is another dimension in cross-cultural competency model. This dimension is the second most important, only slightly exceeded by the personal attributes dimension. The difference in the degree of importance between personal attributes and skills is 0,08 points. Yet with 4,21 points, it is the crucial dimension of intercultural competence model. Nevertheless, interviews with Digital Nomads showed that skills and personal attributes come hand in hand. Skills dimension is composed of two parts, Abilities and Aptitude. The results of the quantitative research can be seen in Table 9.
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