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Search Completed | Title | ISSUES IN DIGITAL NOMAD-CORPORATE WORK: AN INSTITUTIONAL THEORY PERSPECTIVE
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Kong et al. /Digital Nomad-Corporate Work Institutional Logics
ISSUES IN DIGITAL NOMAD-CORPORATE WORK: AN INSTITUTIONAL THEORY PERSPECTIVE
Kong, David, UNSW Business School, Sydney, Australia, firstname.lastname@example.org
Schlagwein, Daniel, The University of Sydney Business School, Sydney, Australia, email@example.com
Cecez-Kecmanovic, Dubravka, UNSW Business School, Sydney, Australia, firstname.lastname@example.org
Digital nomads are individuals who use information and communication technologies (ICT) to work from remote locations while travelling for lifestyle reasons. A new type of digital nomad-corporate work relation emerges from the increasing number of digital nomads contracted to conduct work for corporations. However, the institutional logics – the socially-constructed patterns, beliefs, values and rules that provide meaning to traditional corporates and the often-millennial digital nomads – are substantially different between digital nomadism and corporate environments. The purpose of this paper is to understand what different institutional logics exist, which issues between digital nomads and corporates result from those differences, and how they are mitigated. These questions are answered based on an empirical study of digital nomads and corporate workers informed by institutional theory. The analysis of empirical findings allows us to propose a framework that explains how these conflicting institutional logics lead to issues and outlines mitigation methods employed to address them. The paper informs current and future digital nomads and corporate work relations by providing a better understanding of issues that occur and mitigation methods they may employ to resolve them.
Keywords: digital nomadism, digital nomads, corporations, institutional theory, institutional logics, digital work, issues, mitigation.
Digital nomads are individuals who performs their work through digital means in combination with nomadic, mobile living (Schlagwein 2018). They are often individuals working in the Information and Communication Technologies (ICT) and related fields, who leverage ICT tools to achieve a work lifestyle that is distinctly different to the traditional nine to five corporate job. Common work includes technical jobs such as coding to more creative jobs such as design (e.g. Adobe Photoshop). Characterised by the media and self-run blogs, digital nomads appear to be young professionals who seek an alternate work lifestyle. Travelling is a defining trait of digital nomads, who engage with mobile technologies such as Wi-Fi (Wireless Fidelity) and the internet to remotely work from holiday locations such as Bali. This form of work and travelling is different from travelling for work (e.g. a consultant travelling to an overseas client). The digital nomad lifestyle is said to create a holistic sense of freedom (Reichenberger 2017) while involving less support from colleagues and higher stress levels compared to traditional corporate jobs (Haking 2018). With the continual improvement of ICT, a new ICT-enabled mobile work lifestyle is emerging – embraced predominantly by young professionals, labelled “nomads” (Richards 2015).
Twenty-Seventh European Conference on Information Systems (ECIS2019), Stockholm-Uppsala, Sweden. 1
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